iCAUR will launch in Saudi Arabia in August, with the all-round hybrid SUV V27 debuting as the brand’s first model for the local market. As its Saudi launch nears, iCAUR is accelerating service network expansion across the Kingdom. The Al Khobar Front Yard showroom is already open, while a new Riyadh showroom is set to open in August.
The opening of the Khobar showroom gives customers in the Eastern Region more direct access to iCAUR’s products and services, while the upcoming Riyadh showroom will further bring the brand closer to key consumers in the capital and surrounding areas. Looking ahead, iCAUR will continue to roll out more showrooms and service touchpoints in line with Saudi market growth, extending the brand experience from individual cities into the daily lives of local users. Through this enhanced offline network, customers will move beyond brand awareness to experience iCAUR’s classic design, thoughtful technology, and sustainable ecosystem firsthand via day-to-day services that let them explore vehicles, consult experts, and get ongoing support.
iCAUR operates in Saudi Arabia through a local subsidiary, overseeing direct vehicle imports, unified brand development, and standardized operations. This model allows the brand to respond more quickly to local demand, while establishing a stable, closed loop across sales, parts, after-sales, and customer engagement. Backed by Chery Group’s global expertise in R&D, supply chain, quality management, and overseas operations, iCAUR Saudi Arabia has ensured 100% parts availability for the V27. Combined with standardized after-sales processes and responsive local service, this ensures customers receive stable, transparent, and trustworthy support throughout their ownership journey.
Leading up to the launch, iCAUR’s Saudi subsidiary will work with local dealers to host a series of user events, test drives, and modification co-creation activities, further reinforcing its customer-centric brand culture. Earlier, iCAUR brought sporting excitement into its stores through the “Ride to Cheer” campaign, inviting visitors to join in check-in activities, test drives, and social sharing. Looking ahead, AiMOGA robots will gradually roll out across retail outlets, where they will greet customers, give vehicle walkarounds, offer product guidance, and handle basic service inquiries. With the V27 launch and a growing Saudi service network, iCAUR will continue to forge stronger, more trustworthy connections with local customers—grounded in classic design, thoughtful technology, and a sustainable system.
